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"A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians." "-BusinessWeek"
"In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In "Grown Up Digital" he uses the results to paint a portrait of this generation that is entertaining, optimistic, and convincing.""-The Economist"
""Grown Up Digital" paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't. . . . Republicans and Democrats, conservatives and liberals alike, can draw lessons about the expectations of young people raised on real-time access to deep layers of information." "-The Wall Street Journal"
MEET THE NET GENERATION.
"No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott."--Brad Anderson, Chairman & CEO, Best Buy
"Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era."--Michael S. Dell, Chairman & CEO, Dell
"Don Tapscott nails it. A must read."--Richard Florida, author, "Who's Your City?" and "The Rise of the Creative Class"
"For anyone leading a talent-based organization, "Grown Up Digital" is an essential read."--William D. Green, Chairman & CEO, Accenture
"The first guide to the land of the Net Generation that should be read both by visitors and residents alike."--Nicholas Negroponte, Founder & Chairman, One Laptop Per Child
"In "Grown Up Digital," Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer."--Frederick W. Smith, Chairman, President & CEO, FedEx
"Don Tapscott is one of the world's leading cyber gurus."--Al Gore
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