Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
May ship separately
Converts one physical book into a digital version.
eDelivery converts your used book order into a digital version readable on most devices.
Ships directly from Better World Books
Ships separately from Better World Books suppliers
How Market Leaders from Disney to Nike Successfully Target Human Emotions--and How Other Companies Can Join Them
"The Dream Society "reveals the future of business after" "the Information Age, a future in which the story "behind" the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams--and what organizations must do to keep from being left behind.
Praise for "The Dream Society":
"A riveting essay on the demands for goods and services ... Well presented and organized, this is highly recommended for academic and corporate libraries."--Library Journal
""The Dream Society "is a fresh new way to look at the future and at how businesses need to transform themselves in order to prosper in the 21st century."--Arnold Brown, Noted futurist, Weiner, Edrich, Brown, Inc.
"Stories have always been the key motivation in making a purchase, fixing a deal, and raising one's level of effectiveness in the world. In the future, leaders will have to become storytellers first and managers second. Rolf Jensen is pointing the way to the future."--Harriet Rubin, Author, "The Princessa: Machiavelli for Women"
Save up to 40% at the Bargain Bin. Learn more »
Gift Certificate = Happy Friend + Books donated to families in need Make Someone Happy »
We match every book you purchase with a book donation. Learn more »
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)