We recommend using a modern web browser such as Google Chrome or Microsoft Edge with their default settings.
One of the challenge points on the Better World Books 2017 Reading […]
Hello, I'm an eBook!
ATTENTION: This item is an eBook. It can be read on iOS, Android, MAC and PC's with a supported eReader. It is not a physical book. eBooks are available via download immediately after you've checked out.
Shipped from other seller
May ship separately
Ships separately from Better World Books suppliers
Second City Books
Big Hearted Books
Clean Earth Books
Friends of the Phoenix Library
Goodwill of Orange County
River in the Sky
Dream Books Company, LLC
Half Price Books Inc
Super Book Deals
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!
Praise For "Marketing Warfare":
"By far the most valuable and exiting business book to come along in years."--Glamour
"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York
"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today
Our best deal on used books 3 for $10 and just $3 each additional book. Shop and Save
Gift Certificate = Happy Friend + Books donated to families in need. Make Someone Happy »
We match every book you purchase with a book donation. Learn more »
Sign up now to get news, sales and special promotions!
© Better World Books (BetterWorldBooks.com)