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Rembrandts' in the Attic

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by Kevin G. Rivette , David Kline , Rivette

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Used Good(1 Copy): Very Good/Very Good 0-87584-899-0 Used 221 pages, index. Probably signed by author but no last name written. Boards and book are clean but 8 pages with hi-lighted sentence or phrase and inscription on half title page. Dustjacket is bright & clean. Book lifts the veil of secrecy surrounding the use of patents in business competition. A superb strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. Contents include: Restoring the Lost Art of Patent Strategy; New CEO Challenge; Supercharging R & D through Patent Planning; Gaining Financial Leverage through Patent Mining; Patent Mapping Your Business Development Strategy; Surviving the Internet Patent Wars.

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About the Book

"Rembrandts in the Attic" shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. Rivette and Kline present case studies of companies, such as IBM, Avery Dennison, Xerox, Lucent, Gillette, Dell, Texas Instruments, and Hitachi, which have deployed their patents as competitive weapons to capture and defend market share, outflank and out-market rivals, increase R & D effectiveness, and achieve greater results in mergers and acquisitions and joint venture activities.

Product Details

Media: Hardcover Book, 220 pages

Language: English

Publisher: Harvard Business School Press

Edition: Unknown

ISBN-10: 0875848990

Publication Date: Nov. 15th, 1999

ISBN-13: 9780875848990

Dimensions: 6.38 x 9.52 x 0.92 inches

Shipping Weight: 1.18 lbs

Categories: Patent Law

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